This module is designed to enable students to develop and enhance students' critical understanding of innovative and creative skills in business frameworks, theoretical contexts, understanding of the creative thinking process and the intricacies of innovation management with regards to inventions within business and novelty management.
This course highlights the integration of the knowledge of business into the process of innovation, planning, and execution.
Listed below are some reading materials relevant to the module.
1. Bessant, J., & Tidd, J., (2015). Innovation and Entrepreneurship. Wiley. England. (ISBN:978-1-118-99309-5).
2. Thomas,V., (2014). Breakthrough Thinking (A Guide to Creative Thinking and Idea Generation). HOW Books, Ohio. (ISBN-13:978-1-
44033326-2).
3. Paul,T., (2017) Innovation Management and New Product Development. Pearson, UK. (ISBN: 978-1-292-13342-3).
- Teacher: Roshan MFM